United Mobile Solutions, grew this year (2014) from 16 million to 26 million Forbes Magazine on CEO David Lee, of United Mobile Solutions, grew this year from 16 million to 26 million [Disclosure: David is an Oxford Center member.] Even with his extraordinary success, ask him what did he “F’up” the most since he started the company four years ago. His reply, “we tried too many big things. I should have stuck more to the core.”
It is one thing to think exponentially. It is another thing to link the thinking with costs, infrastructure, and leadership. Without a foundation of these three components, all you are really doing is dreaming up big ideas. To sustain exponential thinking, you are going to need one more thing that is harder to find than an empty chair in a Manhattan Starbucks SBUX +0.00%: a marketing genius for your company.
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