Peerlogix Inc (LOGX)

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PeerLogix Releases Case Study on Waterman's Pack Collaboration
NEWS:8:01 am ET January 13, 2016 (Market Wire) Print
PeerLogix, Inc. (the "Company") (OTCQB: LOGX), an advertising technology and data aggregation provider, today released a case study on its
collaboration with Waterman's Pack, a subscription service that delivers a curated watersports equipment package to its subscribers each
month. Over the course of the 32 day campaign, Torrent IP Groups demonstrated a 26% rise in engagement over the control group and a
staggering 6.3x higher Click Through Rate (CTR).
William Gorfein, Co-founder and CEO of PeerLogix, stated, "We are extremely excited by the results of our efforts with Waterman's Pack as
they are emblematic of the unique power of our technology and its ability to target individual niche segments of the Content Sharing
Economy on behalf of our clients. By actively engaging Torrent Households through the lens of those who have downloaded Watersports
related content, we were able to deliver to Waterman's Pack a group of valuable, brand-loyal consumers that carefully consider their
purchases. We will continue to demonstrate our unique value proposition to customers across a wide array of industry verticals."
For the complete Case Study, please visit http://www.peerlogix.com/.
The Content Sharing Economy
The Content-Sharing Economy, commonly known as the Torrent community, consists of approximately 140 million people worldwide
sharing TV shows, movies, music, video games, e-books and software with one another. PeerLogix collects Torrent data, including IP
addresses of the uploading and downloading parties (e.g., location), the name, file type, media type, and utilizes licensed and publicly
available demographic and other databases to further filter the collected data to provide insights into consumer preferences.
The PeerLogix value proposition is simple. By utilizing its extensive data, analytics and industry leading software, PeerLogix has proven its
ability to deliver marketing groups to advertisers with engagement rates that exceed 80% than that of independent Control groups. These
outstanding results validate the strength and relevance of PeerLogix's robust marketing platform and the superior value proposition inherent
in directly engaging with the Content-Sharing Economy.
About PeerLogix PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or
SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and
preferences based upon media consumption. PeerLogix's patent pending platform collects Torrent data, including IP addresses of the
uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books,
software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter
the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment
studios and others.
Torrent is a geography agnostic platform used by approximately 140 million people worldwide to share TV shows, movies, music, pictures,
video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to
access media. Of this population of Torrent users, approximately 40 million reside in the United States and 100 million are distributed
throughout all major and developing countries of the world.
For more information, please visit: http://www.peerlogix.com
Forward Looking Statement Certain of the statements contained in this herein include future expectations, contain projections of results of
operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements
that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995,that
involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its
management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and
results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or
circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend,"
"estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events
and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based
largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks
and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ
materially from the forward-looking statements contained in PeerLogix forward-looking statements.
Contact:
William Gorfein
Chief Executive Officer
PeerLogix, Inc.
646-825-8549
[e-mail]
SOURCE: PeerLogix,