That's an easy one, johnny. Without CF purchasing radio time, sponsoring conferences and awards banquets, and speaking at conferences, you would have never heard of Breitling. On four different occasions (or maybe more) I was asked to speak at conferences, but since I had no company to promote, there was no need to buy a airline ticket and pay for a hotel room.
Even the more well-known and popular conferences like DUG are packed with CEOs speaking on how much of other people's money they had spent poking holes in the ground and how much more they plan to spend in the future.
At the last conference I went to, Marcus Luttrell was the keynote speaker. He didn't know a thing about finding oil, but he was interesting.
