Tuesday, January 12, 2016 7:19:58 PM
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The expectation is that DirecTV ad revenues will increase to $750 million by 2016, from $550 million at the end of this year.
Link: http://www.mediapost.com/publications/article/215476/directv-credits-addressable-ads-with-future-ad-gro.html
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The addressable ads project launched in late 2012, and in its first year the initiative exceeded its revenue goal by 50%. DirecTV says its addressable ads business is now growing exponentially.
Link: http://www.computerworld.com/article/2977557/data-analytics/directv.html
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DIRECTV Fourth Quarter Revenue Growth of 4% Drives Full Year Revenues Up 5% to $33.3 billion.
Link: http://investor.directv.com/press-releases/press-release-details/2015/DIRECTV-Announces-Fourth-Quarter-and-Full-Year-2014-Results/default.aspx
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Advertising sales for the largest U.S. satellite TV provider grew at a double-digit pace in Q4, capping a year in which DirecTV introduced household-addressable and geographically targeted advertising and added to its portfolio of interactive-advertising products. CFO Patrick Doyle shared the growth data during DirecTV’s 2013 Q4 earnings call this month.
Link: http://zonewire.net/telescope/page/directv-says-ad-sales-rose-sharply-in-q4
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Complaint filed in SDNY against direcTV
Link: https://vrng24.files.wordpress.com/2015/04/sdny-dtv-doc-1-20oct2015.pdf
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Info on both QS patents (which by the way include web based targeting ads)
'626 patent link: https://vrng24.files.wordpress.com/2015/04/sdny-dtv-doc-1-1-exhibit-a-20oct2015.pdf
'228 patent link:
https://vrng24.files.wordpress.com/2015/04/sdny-dtv-doc-1-2-exhibit-b-20oct2015.pdf
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