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CNCK CEO Kris Finstad Interviews on Business Rockstars
In a recent interview on ‘Business Rockstars’ with Ken Rutkowski, Content Checked Holdings, Inc.’s (OTCQB: CNCK) CEO Kris Finstad talks in depth about the company’s origins, its mission, where it is today and plans for the company’s future. A few years ago when Kris was cooking dinner for his daughter and one of her friends, the friend ended up in the emergency room due to an allergic reaction to one of the ingredients in the meal he prepared. Why did this happen? Simply because food labels often give very limited and confusing information, especially pertaining to food allergens. The ContentChecked app originated from this all too frequent and relatable instance. The app allows its users to scan a product’s bar code and determine if it is safe for consumption, as well as helps users to personalize shopping lists and make sure they purchase products that are compatible with their specific allergies and intolerances.
Kris first launched the app in Norway, accumulated 17,000 users, and gained invaluable experience with a reliable test market before making the decision to tackle the competitive U.S. market. ContentChecked is in the Food Knowledge sector and has very little competition. The company makes money through the advertisement of foods and beverages that are listed as alternatives for those products consumers scan that do not match their allergy settings.
The company has a family of mobile apps, which includes the SugarChecked app ($0.99 in the app store); the MigraineChecked app (free in the app store); and its namesake ContentChecked app (free or the premium version costs $1.99 in the app store). Each app is supported by the largest and most comprehensive food database and is updated constantly by a team of nutritionists, medical professionals and user feedback.
Kris is the principal shareholder of the company, having invested $6 million of his own money, along with raising an additional $2 million from the IPO. ContentChecked has all the pieces in place to grow and succeed, including a dedicated and knowledgeable team with a laudable purpose; high demand with very little supply and competition in its sector; a proven test market; and skin in the game.
For more information, please visit the company’s website at www.contentchecked.com
