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Tuesday, December 29, 2015 11:21:02 AM
Here's how I look at it
$25,000 to put your dog through Chemotherapy
or
$3,500 to treat your dog with Radiogel
There are plenty of people that spend $25,000 on their pets to save them. However, that's not where the market is. It's the millions of owners that can't afford the $25k. Don't even have to steal market share. Radiogel creates a new one and gives peeps the option to save their animal or put it down. Expense of Chemo simply locks most into euthanizing their pets.
12 million dogs and cats in the U.S. will be diagnosed with cancer next year. Let's pretend Radiogel can penetrate 1% (that's just ONE percent) of that market.
120,000 procedures @ $3,500 a pop = $420,000,000 in revenue.
Seems like a worthwhile pursuit to me.
GLTA
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