Friday, July 07, 2006 3:23:36 PM
I ran the numbers as well and I think we need more than 15K but well less than 250K. You are right that expenses are the key figure and we will know a lot more after this Q. My feeling is the expenses will go down after the 2nd Q. They will not stay this high as we are in ramp up mode on inventory, we paid consultants to redesign the website in the 1st Q and we are opening DCs.
Wick has been saying around 20K for breakeven, I think it is more around 40-50K. For GZFX to achieve breakeven this year I think we need 150K to make up for the high expenses and lack of revenue for the first two quarters.
Now is the time to focus on expense containment. Someone mentioned JF was a CPA. He really needs to focus on trying to keep expenses low while growing the business. If not we all know the 25B A/S will come into play and we are all screwed.
Another x factor are the books, audio and commericals on GNFTV. Not sure about revs or expenses.
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