Telefix Communications Holdings Inc. (TLFX)

[Nabbbss]

Friends, Shareholders!..MUST READ this..CEO got Video Consulting...

In late-October of this Year, CEO Mezaun Norman signed-up for a
Professional Business Development-and-Growth Video Consulting
session with an organization located in CA's Silicon Valley. Yes!

A LINK to that Video Session follows the rough "transcript" below.
You can watch and hear the entire session. My take? I believe it
is/was a VERY HELPFUL Consulting session for the CEO to receive,
AND thus, VERY HELPFUL, too, for TLFX/Verizon.

Friends, Shareholders -- Just the fact that Ms. Norman SOUGHT-OUT
and Volunteered to receive this high-level Consultation speaks,
IMO, favorably for her. After all, she didn't HAVE to do this.

In reading-through what follows, YOU TOO will learn A LOT about
this Company TLFX...AND general Business principles/practices.

What follows is my SYNOPSIS of the 282nd I-M/1-M Entrepreneur
Round-Table...below.

===============================================================

At approximately the 52 Minute-Mark into the Presentation, CEO Mezaun
Norman starts her presentation of Telefix to Host/Moderator Susan Mason
(the small, live, insert picture in the lower-right).

What follows is NOT an EXACT Transcription or Quote...but it IS
a VERY-close PARAPHRASING and SUMMARY of what was spoken. Any
highlighting/underscoring is mine.



CEO MEZAUN NORMAN:
Our Value Proposition is -- We want to help Field Workers to get
their work done right the first time, and help businesses to improve
their cash flows.

These are problems that we encountered when we launched a Service
Contracting Business.

In 2009, we found that we were blessed with $$$-Millions-$$$ in
Contract Opportunities to build LTE Networks, and I was ambitiously
wanting to solve the dropped-call problem and improve coverage
because my angle is to build communities, and I figured that we
needed to have bigger and more reliable networks in order to do this,
so we decided to solve THAT problem.

However, in order to do this, we have no skilled labor and a bunch
of challenges to resolve first, so I boot-strapped and we got some
Investment Capital and I used that wisely, but we found that the
payment-cycle was an issue, so being who I am, I figured I would
solve THIS problem.

What I did was I created a Remote Monitoring Solution -- we call it
NOCs and COPs.

NOCs is a solution that provides customers with real-time video of
their Remote Work Sites, and we implemented a Best-Practice Process
workflow which really is just common sense.

In today's environment, for example, everyone gets a project and
they run out, and it gets like baking-a-cake, and they run-around
finding the ingredients and kind-of stop halfway, and then things get
all discombobulated, and that lends itself to using excessive cashflow,
and the whole Industry, I found, was (amock?...amuck?...a mess?
...either way, same meaning).

So I put in MY process. I now have it where customers can monitor
and intervene in the work while sitting-at-a-desk OR from a mobile
device, to reduce errors and (one of the biggest things in the Industry)
reducing cost.

We do that by guiding workers as they work.

This Solution involves Androids, Smart Phones, verbal devices, and
with VERIZON, M2M Connectivity. This is a Verizon Vertical Solutions
Provider Contract that I shall expand on, a little bit later.

We are monitoring the on-site workflow process, performing Quality
Audits AND Project Management -- all from the Remote Com-
mand Center.

Our pricing is tiered, based on the Options we were able to secure
by being under our Verizon Contract.

We are very aggressively wanting to roll this out under Subscriptions
and under the Model as well.


MODERATOR SUSAN:
Let's focus on...What Customers are you working-on...and What are
the Use Cases in which you are coming in and making an impact?


CEO MEZAUN:
The Customers are pretty well in the Telecom Services and the Con-
struction Services Industries. With our Partnership, they feel that
we should be an "All-Vertical," and it is very difficult to do that --
especially in the Healthcare IT where we've got to be "HIPPA"-Com-
pliant and other things, and so forth, and we are in the process of
doing that.


MODERATOR SUSAN:
But you should not be going into multiple "Verticals" in the begin-
ning, as you heard earlier in our previous conversation. A well-
understood and well-known Best Practice in a small-business is to
concentrate-upon and build a Business in A "Vertical" as opposed to
trying to to several "Verticals" at once.


CEO MEZAUN:
Yeah, and we have decided, and are deciding, that we need to be in
the Service Industry and its Users, and within that Service Industry
are Market Segments such as Construction, Oil & Gas, Energy, Telecom,
and then there is Healthcare.

I have not been able to do Healthcare, so I have just pushed that to
the side...I can't do that right now.


MODERATOR SUSAN:
You know, we are quite a bit into your Presentation, and I still do
not understand your Business, and that's a little bit concerning
because I am a reasonably smart person who can grasp things very
quickly, so if you don't mind, I'd like to give you a bit of feedback
about this Presentation itself.

There are some fundamental flaws in how you are presenting. So, when
I listen to a Presentation, the first thing I want to know is...

...What is the Product?

...Who is the Customer?

...and What is the Traction?

Here we've spent almost 10 minutes now, and there's a lot of
blah-blah-
blah, but I still haven't got the core nuggets and answers to those
three Core Questions, so when you re-focus this Presentation, answer
those three Questions.

So now let's just do it in real-time: What is the Product? Answer that
Question in one sentence -- not 15 sentences -- one sentence: What
is the Product?


CEO MEZAUN:
1) Video Monitoring and Vertical Solutions.
2) Customers are in the Services Industry -- Telecom, Enterpries in Small
and Medium Businesses.


MODERATOR SUSAN:
And what is the Traction? How much have you Sold so far?


CEO MEZAUN:
3) We have a very large pipeline; we have not yet rolled-out; we are
in that roll-out stage right now. We are securing Contracts with
Verizon Wireless as a Solutions Partner, to facilitate...


MODERATOR SUSAN:
So you don't have any Revenues yet?


CEO MEZAUN:
Right, right... It's in that Stage where we are securing devices.
What we ended-up having was an entire Network. The Solution is all
wrapped-around and within the Problem, and this is why it is very
difficult. It was Sold to an Enterprise to build Enterprises, very
lofty, before it was developed, so...


MODERATOR SUSAN:
Okay. So tell us, What are YOUR Questions?


CEO MEZAUN:
My Questions are centered-around getting and doing exactly what your
feedback is providing us, the feedback you are providing us. I
have needed to be able to figure-out HOW to Communicate the Solution,
because IT IS SO LARGE.

Verizon has covered us, has Invested in us, has provided their
Solution Architects, and all of the Partners to bring the Solution
together for us.

So, it was to solve one Problem, and the reason our Business was
launched. So now, we have extracted this unique opportunity to come
out of the Service Sector. Now it is a stand-alone Platform and
Servers are integrating Wearable-Technology, and so...

...so I need to learn, as you said, how to communicate the completely
different Business Model that has evolved out of one Business Model.
It's a huge job.


MODERATOR SUSAN:
That's not the point. You don't need...I mean, History is not im-
portant when you're pitching to Customers. You don't need...

...Well, think of it as a big Customer Pitch. The big flaw that you
are encountering in communication is, you are not able to convince
Customers to buy your Solution.

The problem therein is --
1) The Product has not been Positioned...
2) The Product has not been Messaged properly.

You are going all over the place. You are going through too many
"Verticals" without figuring-out and narrowing-down to ONE "Vertical"
with ONE "Use Case" that you can really, REALLY solve a burning-Problem
IN.

And from listening to your pitch, and from going-through your Slides,
I am of the Opinion that you need to do VERY SERIOUS HEAVY-LIFTING
and Positioning your Product.

The way you have it right now, you will not be able to score Sales.

So pay attention to that...Pay attention to figuring-out What ONE
Niche-Market, What ONE Niche-Product that you can take-and-go with,
and can Close Business in. THAT'S really key.

You are, right now, all over the place. We'll be happy to help you,
this is exactly what we do -- help people move forward, and Position-
ing is not something that you learn in everyday life.

We'll teach you Positioning, we'll help you through this process. If
you decide to work-with or work-through 1-M/1-M, we'll be happy to help.

THAT is really your NUMBER-ONE ACTION ITEM, going forward from here.
If you take-away one thing from this Session, take-away that THAT
is your homework.


CEO MEZAUN:
Got it. THAT is exactly what we need to do.

===============================================================

There we have it, Friends, there we are. I believe that I...and that
WE ALL...will be having much more to discuss and analyze and evaluate
from here-on. I've enjoyed preparing this near-transcription.


You can hear the Session at THIS URL:

https://www.youtube.com/watch?v=lkIdC8inOhY


All the very Best to Everybody and TLFX/Verizon!$