NeoMedia Technologies, Inc (NEOM)

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DD Starbucks Promotion Website - Coming July 10th

http://starbuckssummer.com/comingsoon.html

1. To Enter: (A) To enter, go to www.starbuckssummer.com and complete the official entry form. You will receive one entry into the Sweepstakes for each Question answered, whether correct or not, for a chance to win a trip to NYC to participate in a scavenger hunt (the "Semi-Finalist Prize"). The winner of the scavenger hunt (the "Grand Prize Winner") will receive the Summer Pursuit prize (the "Grand Prize") described in further detail below. To receive your first Question, send the text message to "Summer" to the short code "66268". When your message is received, within a minute or so, you will be sent the first Question (in the form of clue). If the Question (and any subsequent Questions) can be answered with a picture*, snap the picture with your phone's camera and e-mail it to [e-mail]. If your cell phone is not camera enabled or the Question can be answered with a text response, text your answer to 66268. If you have correctly answered the Question, you will automatically receive your next Question within five [5] minutes, and if your answer is correct, you will automatically receive your final (third) Question for the Weekly Period within five [5] minutes. If your answer to a Question was incorrect on your first try, you will have one (1) additional chance to correctly answer the Question. A clue will be sent to you immediately after the incorrect reply is received. If your answer to the first Question is still wrong after the second attempt, you will not receive any more clues; instead, you will receive Question #2, which will be sent to you within five [5] minutes. If you have not correctly answered the second Question after the second attempt, you will receive Question #3 within the five [5] minute window and if you have not answered Question #3 correctly after the second attempt, you will not receive any more Questions and the game is over for that Weekly Period.

Note: you can request a re-send of the most recent clue you received by text messaging the word Clue to 66268, if you have not already sent your answer to the Question.

(B) The balance of the game (Questions 4-9) are played exactly as described above. All answers to all the Questions (1-9) must be received no later than 11:59:59 PM PT on August 11, 2006.

(C) If you joined the game on any other day but July 10, you will still be able to receive all 9 Questions. For example, if you decide to play the game on July 19, 2006, send the text message "Summer to the short code "66268". You will immediately be sent six [6] Question (1-6) on that day starting with Question #1; Questions will be released only after 1PM ET of the day you join the game.

You will be charged for each text message sent and/or received by your handset according to the terms in your Service Agreement with your carrier (standard or other messaging rates apply). All players must have a text messaging two-way capable handset and digital service in order to enter the Sweepstakes using the text messaging method. Text Messaging is not available in all areas. You can choose to stop playing the trivia game any time by sending a text message with the word "QUIT" to the short code 66268. If Text Messaging is not available in your area, you may enter via the alternate method. See paragraph D below.

Remember: If you haven't already registered to enter the Sweepstakes be sure to go to www.starbuckssummer.com and complete the online entry form.

5. Eligibility: Sweepstakes is open to all legal residents of the fifty (50) United States (except Hawaii), the District of Columbia, and Canada (except Province of Quebec) who have reached the age of majority in their home state, province or territory of residence at time of entry.

6. Limitation of Liability: By participating in the Sweepstakes, players agree to release, indemnify and hold harmless Starbucks Corporation, Starbucks Licensed Concepts and Business Alliance partners, Marden-Kane, Inc. Edelman Public Relations, Mobot, and all their affiliates, subsidiaries, advertising and promotions agencies, and each of their respective agents, representatives, officers, directors, shareholders, and employees (collectively, "Releasees") from and against any injuries, losses, damages, claims, actions, or liability of any kind resulting, in whole or part, directly, or indirectly, from or arising from participation in the Sweepstakes or acceptance, possession, use, misuse or nonuse of any prize (including any travel related thereto) that may be awarded in the Sweepstakes. The Sweepstakes shall be governed by and construed in accordance with U.S. & Canadian laws without regard for any applicable conflicts of laws rules.


SS9173