SeeThruEquity Initiates Coverage on Flux Power Holdings, Inc. (OTC: FLUX) with a Price Target of $0.14
New York, NY-(December 15, 2015)- SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced it has initiated coverage on Flux Power Holdings, Inc. (OTC: FLUX) with a Price Target of $0.14.
The report is available here: FLUX Initiation Report. SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack's. The report will be available on these platforms. The firm also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.
Based in Vista, California, Flux Power Holdings, Inc., designs, develops and sells rechargeable energy storage systems in the United States. We are intrigued by Flux Power because it appears to have a promising and differentiated approach to energy storage and applications for its products are numerous. Its products include battery cell management systems (BMS) that provide cell balancing, monitoring, error reporting, and storage modules for industrial, government, grid storage, and electric vehicle applications. Another one of its products includes liquid-cooled and air-cooled chargers that interface with its BMS, as well as other complementary and ancillary products. The Company primarily sells its current products to battery distributors, lift equipment dealers and directly to end users of lift equipment.
"Flux Power's main business line is developing innovative and next-generation battery packs that offer significant performance, efficiency and cost benefits compared to legacy lead-acid power. These battery technologies also offer environmental and safety benefits vs lead-acid storage. Flux focuses on removing the costs and headaches from supply chains that can be associated with runtime and performance limitations, short life spans, long cooling and charging cycles, problematic and unreliable water maintenance and environmental issues. Flux Power performs better by offering longer run times and life spans, faster charging and cooling cycles, lower costs of ownership, hands-free maintenance and environmentally friendly status," stated Ajay Tandon, CEO of SeeThruEquity. "We are initiating coverage with a 12-month price target of $0.14 per share."
Additional highlights from the report are as follows:
Innovative Battery Technology
Lithium batteries have long powered gadgets and equipment such as mobile phones and medical devices and are now starting to power electric vehicles with additional possibilities in various stages of development for large-scale grid storage. Flux is part of this era of global battery evolution and has introduced the benefits of their lithium-based technology to the materials handling industry. Namely, they are developing innovative, next-generation battery technologies that offer higher performance, lower costs and higher customer satisfaction. Typically, legacy battery alternatives negatively impact efficiency in the supply chain, usually characterized by performance and run time limitations, short life spans, and problematic maintenance cycles. Flux Power introduced their main product line to combat these problems. The LiFT Power Pack offers longer runtimes and performance, shorter recharge and cooling cycles and hands-free maintenance.
Massive Market Opportunity
Flux Power has identified a large, addressable market, namely the $1.5 billion motive power battery industry in North America. Flux Power's main product targets mostly the Class III trucks, whose population has been consistently growing since 2010 with an estimated total of over 230,000 trucks in use today based on data from the Industrial Truck Association. The Company also recognizes that they have the resources to target other market segments in the future such as Robotics, Airline Tug and Tow, and Portable Military applications.
Thriving Expansion on a National Level
Since the introduction of its LiFT Pack in 2014, Flux has grown its initial distribution coverage from 4 states in 2014 to over 36 states today and has plans to increase that number. The expansion of coverage marks a sales strategy that has been put into action and increased their distribution channel and relationships on a national and regional level. In many key regions, such as the Midwest, Flux Power has secured powerful contracts and relationships with major corporations that will surely prove important to their growth.
Established Major OEM Relationships
Beginning in early 2014, the Company secured important relationships with major forklift manufacturers, like Toyota, and now have approval from Toyota to place Flux LiFT Packs in their Class III lift trucks, both for new trucks and as a replacement option for existing trucks.
Please review important disclosures at www.seethruequity.com.
About Flux Power Holdings, Inc.
Flux Power develops and markets advanced lithium-ion energy storage systems ('batteries') based on its proprietary battery management system (BMS) and in-house engineering and product design. Flux storage solutions deliver improved performance, extended cycle life and greater return on investment over legacy solutions. Flux sells direct and through a growing base of distribution relationships. Products include advanced battery packs for motive power in the lift equipment, tug and tow and robotics market, portable power for military and entertainment applications and stationary power for grid storage. The Company is headquartered in Vista, California.
For more information on the Company, its products and services, please visit www.fluxpwr.com.
About SeeThruEquity
SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. The company does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zacks, and distribute its research to its database of opt-in investors. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.
For more information visit www.seethruequity.com.
Contact:
Ajay Tandon
SeeThruEquity
info@seethruequity.com
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