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XFit Brands Strengthens Supply Chain Operations With New

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HaydenIR   Thursday, 12/10/15 10:42:35 AM
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XFit Brands Strengthens Supply Chain Operations With New 26,000 Sq. Ft. Warehouse And Showroom

- Facilitates expansion for major fitness customers, reduces cost to serve

- Enables penetration of U.S. retail with broader functional fitness portfolio

PR Newswire

LAKE FOREST, Calif., Dec. 10, 2015

LAKE FOREST, Calif., Dec. 10, 2015 /PRNewswire/ -- XFit Brands, Inc. (OTC: XFTB), a global supplier of fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include XFit Brands®, Throwdown®, and Transformations™, today announced that the company has relocated its corporate offices to Lake Forest, California and consolidated its U.S. warehousing footprint to a single 26,000 square foot facility.

The Company's new warehousing facility and headquarters enables the company to meet current demand from existing major fitness/gym customers and creates a showroom that demonstrates the Company's state of the art functional fitness equipment, MMA training gear and retail goods for major customers. The additional footprint also enables the company to house the inventory to be able to expand its brands to the U.S. retail market.

One of the company's key strategies is to serve as a one-stop shop for major Gym customers. The new facility enables the Company to demonstrate the breadth of XFit's capabilities to those customers, and just contributed to the securing of another major supply arrangement with one of the world's largest fitness franchises. This agreement is expected to have a material impact on the business.

XFit Brands' CEO, Dave Vautrin commented, "We badly needed to expand our facilities to keep up with demand, which is a good problem to have. This facility remedies that problem, giving us larger warehousing and support center space which makes our inventory management and supply chain operations less complex, as well as expect to reduce our costs to serve, supporting the 45% gross margin that XFit achieved this past quarter."

XFit Brands® competes in the rapidly growing functional fitness market and is a key supplier to major gym outlets. The global gym and fitness outlet reached $78 billion in revenue in 2014 according to research from the International Health, Racquet and Sportsclub Association (IHRSA). XFit Brands® has addressed the growing trend by supplying operators with its full portfolio of products allowing a one-stop-shop for major gym and fitness operators.

About XFit Brands®

XFit Brands, Inc. designs, develops, and markets and sells functional equipment, training gear, apparel, and accessories for the impact sports market and fitness industry worldwide. The Company's mission is to become the leading developer and marketer of functional fitness brands and products at retail and fitness outlets worldwide. The Company's products span the Impact Sports, Mixed Martial Arts (MMA), High and low impact fitness and Cross Training, and other Action Sports and are marketed and sold under the Throwdown®, XFit Brands®, and Transformations™ brand names. The Company's products are marketed and sold through gyms, fitness facilities, and direct to consumer throughout the world. The Company's websites are www.xfitbrands.com and www.throwdown.com.


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