• TEVA, who controls pricing and marketing of Bendeka, plans to implement a “hard switch” from Treanda to Bendeka, so Bendeka figures to be a big-selling drug. (Annualized US sales of Treanda are $600M.)
• EGRX is also entitled to $75M in additional Bendeka milestone payments from TEVA: $15M for the product launch, $30M for obtaining a unique J-code from CMS (to enable reimbursement at a premium price), and $30M in sales-based milestones.
• Bendeka is eligible for 7 years of US marketing exclusivity by virtue of its ODD for CLL/NHL; however, the FDA has to explicitly confirm the award of ODD marketing exclusivity in a separate decision from today’s approval for marketing.
• EGRX plans to launch “big bag” generic Treanda on 5/1/16; the business rationale for EGRX’s wanting two Bendamustine products on the US market is laid out in #msg-118558328.
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