Winning Brands Corporation (WNBD)

[jcinvestny]

NEWS: Winning Brands to Enter $100 Million Market for Non-Toxic Cleaners for Fire Fighters

Wednesday July 5, 10:38 am ET

Bunker Gear Gets ReGuard-4 to Protect Fire Fighters

BARRIE, ON--(MARKET WIRE)--Jul 5, 2006 -- Winning Brands Corporation (Other OTC:WNBD.PK - News) announced today a strategic alliance with CLOR Group LLC of Oak Brook, Illinois to develop and implement new distribution strategies for Winning Brands' "ReGuard-4 Bunker Gear Cleaning System." ReGuard-4 has been developed to give fire departments a non-toxic solution for the cleaning of protective gear worn by firefighters that prevents an accumulation of contaminants on their equipment. Keeping bunker gear clean is now recognized as a significant health and safety issue confronting the world's firefighters. The National Fire Protection Association estimates that there are over 1,100,000 public firefighters in the USA in addition to private brigades and the military.

Winning Brands (www.winningbrandscorporation.com) CEO Eric Lehner states, "CLOR Group management have deep understanding of the needs of emergency responders worldwide. This strategic alliance increases the likelihood that a breakthrough product like the ReGuard-4 line will have a significant impact in this industry."

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CLOR Group Managing Partner Robert Larsen and President of Norcross Safety Products, a leading supplier of bunker gear in North America with sales of $400 million will assist in the distribution of ReGuard-4. CLOR Group executive Peter Cosentino brings Fortune 500 consumer product experience and an impressive record for building distribution in a variety of markets. "We were impressed by the genuine enthusiasm for the ReGuard-4 concept by the fire departments who tested the products," says Cosentino. "Fire fighters are realists and don't waste their time with products or procedures that aren't useful. So it's significant these professionals are supportive to grow awareness of this new and superior cleaning system," adds Larsen.

Winning Brands estimates the world market for the ReGuard-4 product range to be $100 Million annually. We are committed to launching ReGuard-4 based on "several years of development, progressive testing, environmental leadership -- and now positive feedback from the market," says Lehner.

Winning Brands Corporation is committed to maintaining the purity of your water supply by manufacturing advanced environmentally responsible cleaning solutions that are environmentally sensitive performing as well as or better than familiar national brands. The result is a portfolio of biodegradable consumer and industrial cleaning products that are free of harmful pollutants such as phosphates, nitrates, enzymes, artificial dyes and artificial fragrances. Winning Brands products are hard working cleaning agents that get your home or workplace clean without polluting our lakes and rivers. These products are under continuous development that work with the environment are rapidly biodegradable and hypo-allergenic.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.


Contact:

CONTACT INFO:
Winning Brands Corporation Investor Relations:
Rhonda Windsor
Vice-President
905-898-0918
http://www.winningbrandscorporation.com
[e-mail]

Robert Larsen
Managing Partner
CLOR Group LLC
[phone]
[e-mail]


Source: Winning Brands Corporation