YUM Brands Inc (YUM)

[Pro-Life]

Are McDonald's and Taco Bell Guilty of Greenwashing Their Eggs?
Restaurants like to tout the strides they're making in promoting animal welfare, but often their achievements are illusionary.

http://www.fool.com/investing/general/2015/11/25/are-mcdonalds-and-taco-bell-guilty-of-greenwashing.aspx?source=eptadnlnk0000002&utm_source=advfn&utm_medium=cpc&utm_campaign=investorshub

Ruffling some feathers
But while chickens raised in a cage-free environment sound like they're better off than those housed in battery cages, and free-range chickens sound even better still, the reality is apparently a lot different. Animal rights activists would contend that what these companies going cage-free are doing amounts to little more than greenwashing animal husbandry.

Each year increasing numbers of companies report on their stewardship of environmental, social, and governance issues. According to The Wall Street Journal, 75% of the companies that comprise the S&P 500 produced sustainability reports this year, up from just 20% in 2011. And while some companies have the ability to dramatically effect change by the choices they make, others seem to simply go through the motions and appear more motivated to make only superficial changes.

There is more at the link above...