Zalemark Holding Co Inc (ZMRK)

[fact-checker]

Crayola is well recognized for crayons; NOT JEWELRY.
A well recognized brand in one category doesn't mean it will translate to another category. Otherwise you would be seeing Crayola sunglasses, belts and scarves. Or Crayola makeup and hair products or Crayola tabletop products like plates or tablecloths and napkins. What about Crayola sweaters or shoes and socks. Hopefully you get the picture. A brand name license does not mean automatic success. Zalemark has never had success in ANY brand it aquired. Zalemark's focus is on promoting it stocks PPS when it should be on promoting the product first. Without sales Zalemark can't survive. The company gets its survival money from innocent investors buying stock directly from Zalemark or loaning money to Zalemark. Zalemark should be selling jewelry and making a profit off those sales to be able to self sustain itself. It hasn't and can't do that because it's being led by an incompetent scam artist business man and his cohorts who keeps getting investors to buy in. I have stated before that the Crayola jewelry line had no merit in an overcrowded jewelry case in a major department store. No major department store purchasing agent bought Crayola jewelry for their stores. The Zale loyalists continue to have hope that they will "launch" the collection "sometime in the future". It WON'T happen. If it was going to happen it would have been for Christmas as that is a stores most important time of the year to sell jewelry. Jewelry sales are broken down monthly as a % of a stores overall yearly sales.
October: 8-10%
November: 10-12%
December: 28-40%
January: -2 to a positive 3. Stores get a lot of returns in January so it can be a negative month.
February gets a small boost in jewelry sales to 8% because of Valentines Day but nothing compares to the Christmas selling season. So the rest of the year the monthly percentages are between 4% to maybe 7%
The Christmas selling season is when the stores make their much needed profits. Black Friday is named as such because with all the sales made in this one day the store is finally in the "black" financially. It's the kickoff to forthcoming profits. Zalemark blew this most important opportunity and there is no getting it back.