Bennys problem has always been his arrogance.
This was an untried business plan, so he should have definitely listened to any/all input from any/all sources.
He hid, turned off all communications, which in turn made a bad situation worse.
If we could at least get him to be "straight" shooting with us.
Instead of --I failed, at least go into details besides ---oh, I had verbals.
He has found out that ad companies didn't put money in him because he has no "successful " track record.
I still believe we could get some more people in this if Benny would at least be honest.
Much like you or I brainstorm with our friends and family in crisis times.
The only way there's going to be any type bounce is for us is if/when we get beyond launch failure.
"Sh## happens----we need to get past delay/failure