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Friday, November 20, 2015 2:25:26 PM
These causes can be for non payment of royalties, financial levels that must be adhered to, a morals clause (Jared-Subway), a criminal conviction, non performance, as specified in the contract, etc. A "breach" in one licensing agreement can invoke the start of a termination in another licensing agreement.
So even if both parties agreed to certain specified dates that doesn't mean they will endure throughout the life of the contract. I would not be surprised at all if both Crayola and Hallmark/M&M's have given notice of termination. That certainly would be reason enough that Zalemark, Steven Zale, Ernest Martel, Caren Currier, Ray Ruiz, et al have not explained themselves on why the delay of the Crayola launch. All the pieces are coming together.
No Sales, No Profits, No Licenses = No Company = Hopefully, Jail Time.
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