Zalemark Holding Co Inc (ZMRK)

[fact-checker]

Branding is definitely the wrong concept for Zalemark.
Since the inception of Zalemark and Steven Zales other companies that closed down or went bankrupt, they have never had a profitable year. If they have shown profits those profits did not come from sales. They came from miscalculations on the unaudited financial statements...this is called "cooking the books". Please read the past financial statements and you can see this for yourselves.
No one will walk into any retailer and ask to see the M&M jewelry collection. It would need to be heavily promoted to garner that type of response. Promotion costs money (not stock) and Zalemark doesn't have the bucks. Instead of spending huge amounts of money (actually millions of dollars lost) to acquire licenses, Zalemark would have been better off creating fine diamond jewelry that was better and more uniquely designed. Other jewelry companies have taken this approach and have done extremely well. David Yurman as an example. He started out selling at craft shows and has built a brand name himself. All these years in business and Steven Zale has proved only one thing: his abilility to create business losses. His branding concept will never come to fruition because Zale himself is the companies worst enemy. The "longs" should stop looking ahead and instead focus on the destruction that Steven Zale has left behind him. Stop the wishful thinking projections...it ain't gonna happen.