Zalemark Holding Co Inc (ZMRK)

[fact-checker]

Crayola was delayed because no retailers made purchases.
Pure and simple. The collection failed. Remember the "launch party" at the jewelry show in Las Vegas in June. No pictures from the party. No write ups in the jewelry trade magazines. The jewelry collection was a failure. The product was not compelling enough for any major retailer to give it case space. You just don't get that the silence from Steven Zale is very telling. When you state "they don't deny that"; is the "they" Zalemark? They haven't said what happened so they haven't denied or confirmed anything. Steven Zale is trying to figure out what BS to say to his faithful foolish followers to keep them on the hook. It's really simple. The collection didn't sell because it has no appeal. It's not fresh, it's not innovative and it's just "who cares" jewelry. Collections fail for a multitude of reasons but good companies don't throw all their eggs in one basket. Yes, they have M&M's but that isn't enough (even if the product was drop dead gorgeous), Zalemark doesn't have the infrastructure to place significant amounts of product on retailers shelves. It's really over. They blew the only chance they had for survival. Now we will watch it die.