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Friday, June 01, 2001 9:04:32 AM
However, SEVU needs to target the corporate headquarters not the GM at the Mc D's...I do a ton of work for DRI Darden Restaurants in Orlando. Not a single Red Lobster, Olive Garden, Bahama Breeze or Smokey bones manager is going to buy a single unit, corporate however, if interested, will do the buying. Darden owns every single of the named restaurants above, everyone of them, NYSE symbol DRI, I bought at 17.00. Good solid company & stock.
Try the francise lists available, It is easy to get the home office for the Fast Fooders, Money wasted if you mail to every fast food location. IMO
"my figures came from the licensing arm of the dept of business and professional regulation for the state of fla. they would know better than any indepentent research co.
they say they have issued 370,326 licenses in this state for restaurants"
LOL
You have allot to learn about Direct Mail grasshopper. Go ahead and purchase this list from the State and mail it out, Talk about a horrible list, The nixie & return rate will be HUGE!
The ST of FL DPR is the most notorious department for having awfully "bad" data. I mean bad stinking Government pork BAD! I have used the DPR list many many times. After I get done running a CASS & PAVE and dedupe, You will have a fraction of the original file left to mail. What is left will be highly suspect.
Peace......
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