I'll admit that their IR department sucks, but this isn't down so much on competition arriving. It's more so down on the secondary offering at $29/share. They've had great earnings this year, and it will get better. Eventually, pps will have to reflect that. Here comes Fossil trying to revive itself through the purchase of Misfit - looking for a lifeline. Apparently, they believe the wearables market can save them. The only real players here are: Fitbit, Apple, and Garmin. The Chinese crap will impact a small portion of the market. I almost sold at $41, but it's ok. I have more to load here while it's on sale.