FIT struck me as a ludicrous IPO, along with Gpro and some others. There was nothing brilliant about my observation as FIT and GPRO were heavily shorted from the outset. 2015 is going down as an awful year for IPOs.
FIT's competition is arriving faster than even I predicted a few months ago.... $15 versions from China just announced. And with heartrate data for a few bucks more.
These will be kids' party favors next Christmas.
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