Thursday, November 12, 2015 7:26:06 PM
Investers should be more concerned with jewelry sales and profits then pumping up the pps.
No sales = no profits = doom and gloom. I am still waiting to find out what Steven Zale's excuse is on why nothing from Crayola will be shipped to any major retailer for Christmas sales. I think they spent more time, energy and money to hype the stock when they should have invested in sales.
It would be nice to hear what the buyers from the major department stores said when Zale pitched them on Crayola jewelry. Or maybe he never got an appointment with anyone so he never got that far. We never saw any pictures of store buyers or for that matter any press either from his Crayola launch party in Las Vegas. I remember I-Glow stating no major retailer will buy into the Crayola concept. I give I-Glow a lot of credit for seeing that right away.
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