JCREW (JCG)

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In the third biggest apparel retail IPO ever, J. Crew Group Inc.'s (JCG) shares rose nearly 28 percent for their trading debut after pricing higher than expected. J. Crew's performance is a bright spot in the initial public offering market, which has faltered since mid-May. But the New York-based preppy retailer, which has transformed itself from a struggling apparel chain to a fashion powerhouse, now faces pressure from shareholders to keep churning out fashion hits.