Intel Corp (INTC)

[mas]

“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argues

If consumers only wanted Core-M level capability on a small screen then they already would have made that choice. It is obvious that computing devices have followed the same historical pattern for many decades now, a spectrum range of heavier, immobile, hotter, powerful bigger screened devices down to lighter, mobile, cooler, weaker smaller screened devices. This will never change, only the relative market share of each band in the whole spectrum ever changes. All Apple can do is decide what part of the computer spectrum it will compete in and quite frankly it has chosen to compete in all of them, just not all with their own application processors which is why it chooses to denigrate those it does not fully control which is just sheer company self-interest and has very little to do with computer market realities.

Cook is no visionary leader like Jobs who genuinely saw new untapped markets, just an efficient overall executor/enabler of what his designers come up with and his attempts at predicting the computer future are laughable on the level of say Warren East's were.