Zalemark Holding Co Inc (ZMRK)

[fact-checker]

Regarding upcoming Q report. Zalemark, please be accurate.
Transparency, transparently and more transparency.
Many eyes will be looking to see if you are painting an accurate picture of the company's health.
Please don't list shareholders equity as an asset. Those assets belongs to the shareholders and not Zalemark.
Please don t list "investment" as an asset unless you can prove that that "investment" can readily be converted to cash and is sitting somewhere where it is fairly liquid.
Don't just put in numbers that look like they will be questioned. Explain in "notes" the how, when, what and why.
The JTV lawsuit is material. Explain that. What impact will the settlement have on the company.
Explain the "surrender" to do business in California.
Give a true forecast of what business looks like for the fourth quarter. Also a business outlook for 2016.
Explain that the forecasted projected revenue of $58,000,000 is being revised. And then revised to what number.
If you are truly selling jewelry then those points and more need to be explained.
I am sure others will want to add to this list.