SAME OLD SAME OLD RXSF PR's. ALMOST YEARS AGO TO THE DAY!!!
JERICHO, N.Y., Nov. 10 /PRNewswire-FirstCall/ -- bioMETRX, Inc. (BULLETIN BOARD: BMTX) announced today that Wendy Borow-Johnson will be heading up its wholly owned subsidiary, smartTOUCH Medical, Inc., that designs, tests and will market biometrically secured medical crash carts, rolling medicine carts, portable patient medical information devices and, security and retrieval systems for electronic health and medical records.
Ms. Borow-Johnson was the first woman Vice President of the American Medical Association and is a leader in communications, transactional businesses, new business development and the electronic health and media industries -- from on air reporting and talk show hosting, to broad based branding and direct marketing campaigns for consumer goods -- to building and running cable television niche networks, to producing infomercials, award winning documentaries and public service announcements as well as deploying new interactive technologies -- she brings unique skills and experiences to smartTOUCH Medical, Inc. Ms. Borow-Johnson was the President and CEO of Recovery Television Network, the only media outlet dedicated to Recovery reaching over 16 million cable households. Ms. Borow-Johnson was the founding Chairman of the Board of eHI -- e-Health Initiative, an idea that was started by Ms. Borow-Johnson and bioMETRX, Inc. CEO, Mark Basile in 2000. The E-health Initiative is the world's largest e-health trade organization. She was the e-healthcare expert and Co-host of Alexander Haig's World Business Review: Special Reports on Health. She has consulted to over 15 major on line and media companies including ATT, Insight Digital Cable and AOL and has worked on Direct to Consumer advertising campaigns on more than 25 pharmaceutical and consumer packaged good products. She is a consultant to investment banking groups on media and emerging technology. She is a frequent speaker, talk show guest and expert on integrated advertising, transaction based media, healthcare policy and communications. "I am very excited to be in a position to lead smartTOUCH products into the medical products and health information markets. These cutting edge hi-tech products not only exceed HIPPA Compliance requirements regarding the protection and security of electronic medical records, but will also provide various health practitioners and health systems with needed security to control access to, and dispensing of medications and operating potentially dangerous machinery," noted Ms. Borow-Johnson. "Providing authorized access to drugs, patient records and hi-tech medical machinery is very important to the medical profession," noted Borow-Johnson.
bioMETRX, Inc. also announced today that smartTOUCH Medical, Inc. has signed an agreement with Fujitsu to test a new biometric technology called Palm-Vein biometrics in its developmental line of medical products. "The technology is appealing for certain medical applications that requires sterility since a user doesn't actually touch a surface to be scanned," noted Ms. Borow-Johnson. The technology was just featured in last night's New York CSI.
"We are very excited to unveil a dynamic and diverse company whose family of products is secured by the touch of your finger," commented Mark Basile, CEO of bioMETRX, Inc. "We have spent the last 4 years designing cutting edge, easy to use products utilizing technology that remains fairly transparent to the end user," noted Basile.
My opinions are my own, and based on the knowledge I have acquired over the years of owning and operating businesses on a daily basis. They are my analysis and should not be interpreted as investment advice. Basically, just an analysis. NO more, No less.
AI
