NVIDIA Corp (NVDA)

[ciciagt]

"Nvidia doesn't want to just dominate the graphics card market, it wants to own it"
http://www.pcworld.com/article/3001749/components-graphics/nvidia-doesnt-want-to-just-dominate-the-graphics-card-market-it-wants-to-own-it.html

"...All of this activity adds up to a typical move we’ve seen played out by Apple, Microsoft, and many other technology companies: create products that encourage people to invest in and stay insidde your ecosystem. PC gamers are a fickle sort and would readily swap out GeForce graphics cards in droves for AMD R9 GPUs if the gaming world started trending towards Team Red. Nvidia wants to counteract that possibility by making the world of Nvidia far more appealing. You might come to Nvidia for the graphics performance, but you’ll stay for all the extra perks that come with being a GeForce graphics card owner—or at least Nvidia hopes so...."