The professor needs a refresher course in business 101. How he built a business decades ago has absolutely no bearing on starting and running a public company today. He thinks bricks and mortar, good old sales, is what you are measured by. Thats usually after the business is set up to produce. But last I checked, many technology companies trading in the $10 plus range on NASDAQ, with no actual products seem to get acquired by BIG companies that see the advantage of bringing that technology inside. This company doesn't want to open a few storefronts and run a pharmacy from the back of the store. These are seasoned executives whom some disagree with. But considering they are the ones who started the embedded biometric consumer market on a national scale, and have attracted big brand manufacturers and retailers because the products worked and were sold, you just don't want to give this a chance. That model worked well from them and they are doing it all over again, which shows consistency. You see it as negative, but then again, you must be implying that THEY are at fault for the market crash in 2008. You never address the 1,000's of business that went our of business. The thousands of small public companies that closed their doors. You seem to just point to what hurt them, when the fact is that was one thing they had no control over.
This isn't college, where theories lead people. Thats called government, where there is no financial accountability. There is plenty here, and last I checked, guaranteeing millions in debt, putting in $100K's of their own money.....they aren't playing with other peoples money as you allude to, they are doing it themselves as well.