Minerco Inc (MINE)

[KULiquidGold]

The Identical Brands:...

These are not identical brands to VitaminFIZZ. First, notice in all the products you listed, the word "VITAMIN" is totally void from the brand name and that marketing aspect, that is very clear! Having 100% Vitamin B and C on the label doesn't hurt either. VitaminFIZZ crosses / slides between categories noted by Dan Ginsberg and Bill Juarez. These guys are subject matter experts in the beverage industry. Dan Ginsberg mentions well over a year ago in the conference call that the market is both crowded and lucrative. The key is Dan saying that VitaminFIZZ is sliding in between..., translating to similar, but different and not Identical.

Dan Ginsberg: Darin, as you likely know, as the former CEO of Red Bull North America, I’m presented with new beverage ideas every week, sometimes several times per week. And although some are intriguing, rarely do I see one that has the consumer appeal to do the heavy lifting that’s required in the crowded and lucrative market.

I do believe, though, VitaminFizz may be one of those contenders because sliding in between water, all be it sparkling water, and the vitamin enhanced products, VitaminFizz is a great tasting product that features a price point that’s attractive to any level of consumer and a margin that affords you promotional flexibility, which is totally required in this day and age. So further, I think it can follow on the heels of the amazingly successful Sparkling Ice brand and the imposters who try to follow it.

Bill Juarez, President of Avanzar Sales and Distribution said, "We couldn't be more pleased with the early response we are seeing on the VitaminFIZZ brand. This product hits the sweet spot in the market perfectly positioned between two of the most successful brands in recent history: Glaceau's Vitamin Water and Talking Rain's Sparkling Ice."