Zalemark Holding Co Inc (ZMRK)

[fact-checker]

gofasterr; you don't know retail. I do. The major retailers mark their selling prices on a "high-low" basis. This is so they can discount the high retail price as the consumer is conditioned to buy on sale, which is called the "out the door" price. Legally a new style has to be in the stores and offered for sale at the high retail for a 30 day period before they can discount their prices. The discounts really start on Black Friday for this holiday season so the merchandise has to be in the stores 30 days before. That has now come and gone. And the real truth is that no major retailer would put in a new product from an untested vendor without doing a test first. They would do a sampling across their base of stores in somewhere between 10 to 20% of their total stores. This didn't happen. So you can say what you want but I know it won't happen for Christmas. Zalemark tried but just couldn't pull it off. You can call ZMRK investor relations to verify.
BTW: if the merchandise was already in the stores they would have up to mid November to get the re-order into the distribution center. This is new merchandise and Zalemark had to have the new styles in place already.