SmartMetric Inc (SMME)

[badbilly11]

Posted 11 hours ago #17
We attended the conference and held meetings with executives from some of the largest card issuing Banks from around the World. One major global card issuer that we have been in talks with for over 6 months had 4 execs including a SVS sit down with us. Their H.O. marketing department has now been brought into the picture. One of the major USA Banks has also brought in their marketing teams. Each one of the many Banks we are in talks with when they move forward with our product will be spending huge sums on marketing and promoting to the public.

What some people fail to realize is our sales and marketing is directed towards the Banks. Not the public. The public will be marketed to by the Banks. And the Banks when they release our product to the public will be doing so with dar greater panash and dollars then we could ever hope for.

Because we are now in talks with very serious major card issuers and the marketing departments it was concluded that it would not be appropriate at this point in time to be running our own independent product launch. Again it is a question of who OUR customers are. We do not want to do anything at this stage that will pre-empt the marjeting if these gigantic institutions.

We do not need to run a media release to get noticed by the Banks. We are noticed and we are now in the enviable position of having to decide who in different parts of the workd we will launch with. And everyone we are talking with wants to be the first to release our card to the public. Given this level of motivation and the tremendous leverage it is giving us we do not want to do any the that cuts under this.

A couple of weeks ago it was necessary for us to plan on doing our media product release to get noticed by the people that matter within the banks. Because of what has happened for us over the 4 days at Money 20/20 we have now moved to not needing to be noticed but now deciding who will be the best to work with strategically.

As for Zwipe. We were glad they were their. Everyone could see they didn't have a working card. I need say no more on that. In fact we showed what we do have to everyone that mattered and they showed what they didn't have.