Royalties going to be the "make it rain" juicy part of the finalized deal, jmo
Upfront cash is nice, but I think Cooper can't afford a large sum upfront, and because of that EPGL going to get a better deal on the backend in royalty %
In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology and in some cases jointly owned IP owned by the licensor. In exchange, the licensee usually submits to a series of conditions regarding the use of the licensor's property and agrees to make payments known as royalties.
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