GoPro, Inc. (GPRO)

[ybnormal]

In my opinion, a share buyback this early in the company's public trading life is not a good sign. It says to me that management is more worried about calming shareholders than building the business. I think they'd be better off investing that $300 million in diversifying the company and developing new product lines. GPRO still has only one product line, which has limited room for technical improvement, a limited market space, and ever increasing price pressure from competitors. Entering the drone (UAV) market is fraught with hazards, and I don't believe it will be terribly profitable. GPRO is late to that game, and faces tremendous competition from established players, not to mention increasing bad press about drones, increasing government regulations, and public backlash.

My $.02