Innovative Food Holdings Inc (IVFH)

[Dickmo]

Seeds,

I'm curious about these 'widely acknowledged' concepts of which you speak. I was not aware that there were any acknowledged concepts in the business, be they widely acknowledged or locally acknowledged. I would appreciate a list of these.

My interest in this business is the fact that work with multiple companies in this business and related businesses. The foodtech business is very hot these days. Many of my colleagues are busy losing tens of millions for their employers by grossly overpaying for companies and talent in this field. I prefer to deal with companies capable of long term sustainable growth.

The fact that FD is now public makes them a source of readily available information. Their metrics represent data points that every competitor is interested to know. Knowing that they have been able to re-up 80% of all their customers acquired on a Tuesday with a last name starting with one of the letters from the word 'Excelsior' is not especially relevant to me, my clients, FD or anyone else. We like to stick with KPI's that are relevant to a subscription model business.

There is always the story behind the numbers. FD is an especially interesting case. It was once the largest company in its industry. I'm not sure it still is. Yet it is interesting how few companies have reached FD's size. In a sea of hundreds of competitors, maybe one is bigger than FD. Naturally, anyone with an interest in the business follows them.