Electronic Cigarettes International Group Ltd fka ECIGQ

[trding]

That is exactly how I read it,
First quote:

ECIG continues to deliver on the commitment to profitable growth with the continued expansion of FIN AVS," said Dan O'Neill,

I believe he has used this saying of "profitable growth" a few times. Profitable growth as opposed to the large growth of locations last year that was not profitable. So I believe he is saying they will expand in areas where they say a profit being made, not just expand for expansion sake.

Second quote,

The expansion into 2500 new outlets in less than a month should strengthen the impact on overall profitability within the next 12 months.

If you have profitable growth, then that will impact the overall profitability. The timeline is 12 months I imagine is the time he expects the full impact of that expansion to happen. So IMO this has nothing to do whether or not they are cash flow positive which I feel will be either Q3 or the latest now during Q4, but just saying this will only help the bottom line.