PowerLinx Inc (PWNX)

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Continuing on the sales front, next week begins our direct-mail
launch of SecureView to the 446,000 Bar and Restaurant establishments in the State of Florida. On average direct mail produces a response rate between .5% and 1%. The success of this initial mailing will determine our expansion into this market across the United States.


First lets addres the money issue here, If SEVU were to mail out nearly 500000 pices of mail you are talking about an expense of $135000 to $185000 if the mailed the enire file at once. Of course if they part it out they spend as much as $250000. Big dollar cost for a company with no money? IMO

Next lets look at the repsonse rate of 1 - 5%. Now there is a GAP! What does SEUV mean by reponse? An actual order or an iquiry for more information. Direct Mail does produce about 1-5% response. However, there ARE HUGE factors involved. If they have a response of 1% what is the closing rate of that 1%? 10-30% on average? Very tricky wording IMO, SEVU makes it look like the will see a 1-5% order rate or response rate. Big Big BIG differnece.

Third, THE LIST! Please! 446,000 Bar & restaurants in the State of Florida! Please Please Please! In the enire USA maybe, BIG maybe 446,000, D&B has only 380,000 in the USA & Under 20,000 for the Stae of FL. If you go to the cheap list, infousa, you may get the Number 446000 across the USA, however, The claim to mail out 446,000 in FL is ALL bogus!

It never fails. SEVU releases so much junk in there PR. What about releasing some factual, good news instead of just fluff! How much does a OR cost to send out?

IMO