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Tuesday, October 27, 2015 1:49:17 AM
"It's not how big your brand is...it's how you utilize it."
Steven Zale has never shown to be a big brand kinda guy. Always bragging and sending out PR on how big his brand is but yet it's not the size of the brand...but how deep the brand penetrates into the retail market that really counts. The sales of his brand come up short.
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