Shorting tobacco stocks
Where I live at least, it's getting to the point where it's as common to see someone using an ecig as smoking a cigarette, whereas 12 to 18 months ago you'd rarely see anyone with an ecig. I think the adoption is really starting to accelerate, so I'm wondering if anyone has an opinion on if/when it might be a good idea to short (long out of the money puts) tobacco stocks?
I know they make lots of their revenue from overseas, but I think even there where the financial advantage to consumers of switching is less impactful, the health benefits remain. As for them moving into the ecig space themselves, they'll surely do it (already are in some cases), but even then the revenue per customer is way lower.
Anyone familiar enough with this sector to chime in with some advice?
