Blum Holdings Inc (BLMH)

[mfdesigner]

IMO, "fluff" means a superficial statement having no substance. It's main purpose is to incite investors' interest to increase PPS.

In this case, a serious business would collect sale statistics across product profile at each dispensary. This study would help determine their manufacturing strategy to maximize profit margin.

This data is what I want to see in a PR, not a gross statement in a financial report on how much revenue IVXX has brought in. A simple accounting trickery could have created that revenue out of nowhere.