Shareholders Meeting (Part II) Sales & Marketing
The presentation by David McCartney regarding ABEW's Sales & Marketing was very thorough and enlightening.
ABEW's initial goal was to license it's software with as many of the big chipmakers and semi-conductor producers as possible. By acomplishing this, ABEW hoped to access the enormous list of manufacturers that purchase from these corporations. The plan has worked flawlessly. Texas Instruments has announced that they have had OVER 500 of their customers (some of these customers are HUGE multi-national corporations) that have requested ZigBee software from their web-site for beta-testing on their products; which has led to over 1,000 development kits sold through Softbaugh; which will require the prospective customer to register their corporation with Airbee Wireless because the software in the development kit is from us!!! Do you see how we are connected in this chain of events? (Incidently, that is how we gained Sensi-tool, Inc. as a customer of ours. It all begins with a development kit purchased by one of T.I.'s customers.)
Now, here's where it gets really exciting...
Infineon, which is the largest semi-conductor manufacturer in all of Europe, wants to set-up the same scenario with their customers as Texas Instruments. (This is HUGE folks!!!)
In terms of silicon sensor manufacturers, Texas Instrument is ranked #2 and Infineon is ranked #3 in the world. Who is ranked #1 in the world? Atmel Corporation...which happens to be very close to signing an agreement with Airbee Wireless as well!!! (Actually, David McCartney said we should have an agreement in place with them in a matter of weeks. That would mean we would have the TOP THREE silicon sensor producers in the world using our software!!!)
But this is just the tip of the iceberg. There are many, many, other companies that have HUGE customer lists that we can access. One such customer is STMicro. (You remember them don't you? There was a recent PR about STMicro and Ember about a month ago.) Anyway, when I was at the ZigBee Open House, I personally witnessed a representative of theirs confront David McCartney to request help with their customer list. When I asked David McCartney for an update as to why they would need our help when they signed with Ember, here is what he said at the shareholders meeting...
STMicro is the 5th largest microprocess manufacturer in the world with an enormous list of international customers. If these customers start ordering thousands of microprocessors for ZigBee, they want to have a software company that can handle all of their customers. Remember, Airbee Wireless has approximately 40 highly skilled software engineers with real-world RF experience based on ZigBee that no one else has. Additionally, V.V. Sundaram announced that he just acquired a top notch HR person from a very large corporation to help hire and expand our software teams as we start to ramp up our production for the future. He said that Ember does NOT have the same capabilities that Airbee Wireless has when it comes to porting software on various hardware platforms. (We're talking about different kinds of radios to send the signals, various microprocessors, 8 bit, 16 bits, 32 bits, etc... it is a very complicated process.)
As an example, it used to take up to 60 days before AirBee's engineers could port our software on only one hardware platform. (Even though our software is "hardware agnostic", it still requires a great deal of "tweaking" before it is properly ported onto a hardware platform.) However, now that our engineers are much more skilled and experienced in what they are doing, they can now port our software in a matter of hours!!! That's why STMicro came to us for help. Who else has the highly skilled software engineers that can handle hundreds of customers with different hardware platforms???
Wish I could go into more detail but it's past my bedtime.
Disclaimer: All comments are just my opinion and should NOT be considered as factual.
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