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Tuesday, 10/20/2015 9:35:28 AM

Tuesday, October 20, 2015 9:35:28 AM

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PRESS RELEASEDirectView to Provide Surveillance Systems for the Roll Out of Retail Chain Heels n More

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Published: Oct 20, 2015 8:28 a.m. ET

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NEW YORK, October 20, 2015 /PRNewswire via COMTEX/ -- NEW YORK, October 20, 2015 /PRNewswire/ --

Heels n More is the latest endeavor of retail industry veteran Tom Souza, the former President of Cla i re ' s Stores, Inc. and The Rag Shops

DirectView Holdings, Inc. (DIRV) ("DirectView" or the "Company"), a company focused on ownership and management of leading video and security technology companies, today announced that it has been chosen by Heels n More, to provide complete surveillance systems for its new specialty shoe and accessory retail locations.

DirectView has begun work for Heels n More at its location in Orlando Florida, and will provide surveillance system installations for the retail chain at each new location opened during its planned U.S. roll out.  Heels n More's CEO, Mr. Tom Souza, is the former President and COO of the popular retail chain Claire's Stores, Inc. With approximately 3,000 locations found in most major markets and malls across the country, Claire's is considered to be one of the world's leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and kids.

Mr. Tom Souza, CEO of Heels n More, commented, "With my vast experience in retail, I know the importance of having the best security and surveillance systems to help minimize loss from theft and to ensure a top notch customer experience. As we build out our exciting retail chain, I know that one critical element to achieving success is making sure we protect our employees, customers and products. After reviewing many options and having the opportunity to meet with the team at DirectView, I believe they are the natural choice for me to standardize surveillance at our current and future locations as we grow our brand in the coming years. We currently have over 100 locations slated for near term expansion and look forward to a long and successful relationship with DirectView."

Roger Ralston, CEO and Chairman of DirectView, stated, "We are very proud and excited to be chosen by Mr. Souza for his new Heels n Moore locations.  His vast experience in the retail industry gives him a firm understanding of the true need for the best security and surveillance to enhance the customer experience. The fact that he has chosen DirectView as the standard for his stores is something for us to be very proud of. With the average security installation needs of the typical retail location averaging about $15,000, a successful U.S. rollout of Heels n More represents a significant revenue opportunity for DirectView and we look forward to helping them to build for the future."

About DirectView Holdings, Inc.

DirectView Holdings, Inc., together with its subsidiaries, provides video surveillance solutions and teleconferencing products and services to businesses and organizations. The company operates in two divisions, Security (Video Surveillance) and Video Conferencing. The Security division offers technologies in surveillance systems providing onsite and remote video and audio surveillance, digital video recording, and services. It also sells and installs surveillance systems; and sells maintenance agreements. The company sells its products and services in the United States and internationally through direct sales force, referrals, and its Websites. The Video Conferencing division offers teleconferencing products and services that enable clients to conduct remote meetings by linking participants in geographically dispersed locations. It is involved in the sale of conferencing services based upon usage, the sale and installation of video equipment, and the sale of maintenance agreements. This division primarily provides conferencing products and services to numerous organizations ranging from law firms, banks, high tech companies and government organizations. For more information visit our website athttp://www.DirectView.com and connect with us on Twitter, LinkedIn, Facebook, and Google+.

Cautionary Statement Regarding ForwardLooking Statements

Forward Looking Statements: This press release contains forward-looking statements that involve a number of risks and uncertainties, including statements regarding the outlook of the Company's business and results of operations. By nature, these risks and uncertainties could cause actual results to differ materially from those indicated. Generally speaking, any statements using terms such as "will," "expect," "anticipate," or "may," or which otherwise predict or address future results or events, are likely to contain forward-looking statements. It is important to note that actual results may differ materially from what is indicated in any forward-looking statement. Readers should consider any forward-looking statements in light of factors that could cause actual results to vary. These factors are described in our filings with the SEC, and readers should refer to those filings, including Risk Factors described in those filings, in connection with any forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact: DirectView Holdings, Inc. Roger Ralston +1-212-858-9100 EXT. 111IR@DirectView.comhttp://www.DirectView.com

SOURCE DirectView Holdings, Inc.

Copyright (C) 2015 PR Newswire. All rights reserved

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