Actually Dave, not only am I a physician, I started an entire plastics/recon business with over 14 surgical suites over the last 20 years. And yes, it is a business. I hire employees, order supplies, make marketing and advertising decisions and I have also consulted for companies making surgical tools. My revenues are in the $20'sM annually, and I am in medicine.
You make a lot of assumptions in your posts - and I have to point out - all negative. So while I understand where some of your business points are coming from, neither you, nor I, know what this company is going to do with any degree of certainty. I think it was well explained by the CEO the direction she intends to take this company, and like myself, you are free to agree or disagree with her. Then again, both you and I do not know the particulars or the reasons why. Any position otherwise is just a guess.
And from a medical insurance perspective, the way to get the safe covered by insurance, we both know, is to have it approved by the FDA as a medical device or a piece of medical equipment. And I know that is in the works as well. I spoke to one of the other directors a while ago, and was told that is in the works. How and when that will happen, I don't know. But I do see other products that 510K will be applied for so I can only assume the safe product will be as well.
I don't know the entire game plan, but I can see the direction, and it will take time and money. If you don't want to give this company time, thats your choice. But to endless bomb this board with nothing but negative rhetoric, I would expect at least a balanced, seasoned opinion from someone who claims extensive business knowledge. Your attacks are one sided and you have never pointed to ANY of her accomplishments. So I am tired of being the other side of what should be a balanced assessment from someone who clearly has other motives, just as you do on those other boards. I will sit back and wait to see what happens with the split, sales, etc......... Hopefully when I return, it will be an "I told you so" moment.
