Quiksilver had a good idea of what their customers wanted because Green and Law wanted it too, a better wetsuit, a better surfboard, boardshorts with maximum movement, and a cool sweatshirt to wear after a surf. In 1973, the company became known as Quiksilver, a business that has become the biggest surfwear brand in the world, valued at close to $1.5 billion. For three decades the company has enjoyed annual growth of 25 percent....
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That story was back in 2006, brands still worth plenty (Roxy/DC/Quiksilver) a couple of bad deals/purchases (Cleveland) put Quik behind the 8 ball. Fortunes will turn again. Great company, great brands. Company's still worth 1 Billion plus, distribution centers, property, brands etc.
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Company worth nearly $1.5 billion leaves a person with plenty of options. By Emily Ross & Angus Holland, exclusive online extract from 100 Great Businesses & the minds behind them.