Zalemark Holding Co Inc (ZMRK)

[fact-checker]

The Crayola Jewellery is an embarrassment to the brand. I had given a "Retail 101" example of what it takes to get a percentage of market share in a highly competitive environment in a post a while back. What compelling reasons would a retail store want in purchasing Crayola products? A few of those examples were great designs along with great prices. Those weren't the only reasons but I will touch on those two points here. The product shown in the stickys is not innovative nor is it priced to sell. Look at who Macy's, Bloomingdales, Saks, Neimans and Nordstrom competes with. As I stated before I am not a jewelry expert but I am a comparison shopper (both in stocks and personal product purchases). Buyers of jewelry have many options aside from the above mentioned retailers. But a few catalogs that I have seen (especially Ross-Simons) have much better looking jewelry using better materials and for cheaper prices. I just saw an ad today showing a beautiful pair of 14k gold earrings that had genuine blue topaz center stones with genuine diamonds around it and the retail price was $400. This was from a very prestigious store in an exclusive neighborhood. Look at number 12 in the sticky and you will see a reddish color pair of earrings with no diamonds set in sterling silver for a retail price of $321. There is just no comparison. Of course there has been no sales information forthcoming from ZMRK, because in my expert opinion, there hasn't been a significant retailer that would place "open to buy" dollars in plain overpriced looking product that couldn't or shouldn't compete at retail. I-Glow is very astute when he states the model for this company is selling shares NOT jewelry.