The PPS is expensive. The PPS is what it is...sort of. I actually think it is expensive based on the dilution that I believe will be coming shortly and the fact that the PPS would be a lot lower as the "ask slapping" at the end of the day (for a trade that costs less than $20) is not really indicative of where the share price should be. Plus the high risk factor that this stock will collapse when the Tier 1 retailers (Bloomingdales, Nordstrom, Neimans, Saks and Macy's) don't come through with the Zalemark forecasted sales of $53,000,000 for fiscal 2015. That's less than 3 months to ship that merchandise out of a $95 per month mailbox type facility. Plus, they surrendered doing business in California. And please don't tell me the merchandise is coming to these stores directly from Bangkok. I know for sure some of these retailers do not do direct imports in certain classifications. Jewelry being one of them as there are too many problems to deal with when there are damages, returns, overstocks, U.S. Customs and freight forwarders etc etc. Their financial statements clearly show the mailbox office as their principal place of business.
Remember that this stock is low priced and thinly traded...therefore subject to manipulation. Take a real close look at significant down volume days that have a spike in the price at the end of the day for what amounts to a decent cup up coffee at Starbucks.
I would think that for an investor who bought in over $0.25 (and some bought in at prices over a buck), this stock is expensive. An EXPENSIVE LESSON in believing the hype.
