Zalemark Holding Co Inc (ZMRK)

[fact-checker]

Just because you acquire a Crayola jewelry license doesn't mean sales will come automatically. There is serious competition to get a product in front of a consumer. ZMRK has the license. That in and by itself is no big deal. You have to have a team that knows how to design a desirable product with value pricing. Then you have to market it. You need someone that can get you an appointment with the store buyer. When you are selling to major retailers, as ZMRK has stated in his Tier 1 selling strategy, just stating you have Crayola jewelry doesn't get you an appointment. You have to convince that merchant that there is a compelling reason why Crayola jewelry will have a positive impact on their sales and bottom line. To entice consumers to purchase Crayola jewelry over another vendors product takes market savvy. You will need strong retail partnerships that will help you co-brand the product along with an enormous budget for advertising and promotion. I personally think ( by observing my two teenage daughters and her friends) "cheap & chic" is the way to make money with Crayola and not karat gold fine jewelry. You need strong leadership aiming at it's target. "Without distractions". I didn't intend this to be a Retail Marketing 101 lecture as I could go on for quite sometime on why Zalemark and Steven Zale cannot succeed. I will touch on a few points:
No leadership
No TEAM in place
No infrastructure
NO MONEY
No credibility
No past success
Why would any retailer tie up their "open to buy" dollars? The purchases they make directly affects theirs sales and bottom line. They are not going to risk that on Crayola when the licensee (Zalemark) is untested and has a history of bankruptcy, dubious financial statements and self-aggrandizing press releases.
Please read and try to understand the Zalemark financial statements and the absurd projections of 53 million dollars of sales this year with an AFTER TAX profit of over 24 million dollars.
But I know some of you loyal faithful followers snd believers are still going to post:
Good news is coming soon
October is the month we will hear something
$ZMRK is the golden ticket
They have Crayola and M&Ms
Steven Zale is their designer

You have been "had" by a convicted felon who also has a history of dealing cocaine and embezzlement.

You don't need "good luck" you need "good sense".