Yes, I agree they must be doing well to support the expansion. It just surprised me is all. Obviously everyone is different, but I personally wrote them off as having a brand and marketing style that seemed stuck in the 90's. They would probably be one of the last brands I would personally consider if I were going to start vaping, hence the low expectations.
Having said that, i'm ecstatic to hear that they are doing well, and that ECIG is making meaningful progress in North America, and not just in the UK.
Ultimately it boils down to keeping a customer once they have tried it, and FIN obviously is doing a good job at this. They appear to have flavours that people like, and are expanding that line to attract new customers / compete with other brands with wide flavour offerings. And I would assume people also like the idea of not messing around with their own refills and that they are factory filled so you know exactly what you're putting in your lungs.
