ASX/NASDAQ Release
SYDNEY, October 7 2015
MARKET UPDATE – REC*IT 2.0 AND SPEAKIESY EARLY RESULTS
Highlights
• Total REC*IT app installs now over 340,000
• Industry leading user metrics on REC*IT engagement
• Students using REC*IT with an average daily usage of 2.65 times
• Over 12,000 SPEAKIESY users - official SPEAKIESY launch mid-October
• Highly engaged SPEAKIESY audience with an average session duration of
+4 minutes
MOKO Social Media Limited (NASDAQ: MOKO and ASX: MKB) is pleased to report that REC*IT 2.0 continues to roll-out with very promising early results. REC*IT 2.0 is the mobile app that enables students to participate in, and manage, college intramural sports and recreational activities on their campus, with new features that allow students to register in-app, create teams, and send player and team invitations.
REC*IT has now exceeded 340,000 total app installs,:mad::mad::mad: with user engagement metrics that are significantly greater than REC*IT 1.0’s initial launch in September last year. REC*IT users are spending an average time of 5.38 minutes on the app and the average daily usage is now 2.65 times per user, indicating that students are using the app multiple times per day. These metrics are substantially above industry averages. Engagement with existing features that have been enhanced in REC*IT 2.0, such as in-app team chat, have also increased significantly, with September 2015 chat room notifications up 1,805%:p:p:p over September 2014. Importantly, the recent app installs have occurred organically and MOKO will be commencing on-campus marketing campaigns this week to promote brand and product awareness. This will include (but will not be limited to) sweepstake competitions, sponsoring on-campus Rec centers and campus activities including student registration and orientation events.
Over the past three weeks during the early (pre-launch) release of SPEAKIESY, the app has attracted more than 12,000 users. SPEAKIESY is the mobile social network that connects U.S. college students by allowing them to communicate and share information via a closed social network that can only be accessed with a university specific “.edu” email address. These users are highly engaged, spending an average time of more than 4 minutes on the app per session. In addition, over the pre-launch period SPEAKIESY has generated 19,355 follows, 17,842 ‘likes’, 29,265 profile views, 4,642 hashtags clicked, and 4,637 searches.
These metrics indicate that even during the pre-launch period, students are using the app, seeding content and building utility value through topical hashtags. Below are some actual screenshots from SPEAKIESY that illustrate some of the recent activity, including social, charitable and on-campus event promotion feeds. The official launch of SPEAKIESY will be this month where on-campus marketing campaigns will begin to be executed.
“The early results that we are seeing are tremendous and validate that our apps truly are utilities” said MOKO Social Media Founder and CEO, Ian Rodwell. “These students aren’t just using REC*IT once a week to check forward activities, but they’re using it multiple times per day – and this is even before we have started on-campus marketing. Likewise, SPEAKIESY is already building a user base even though it hasn’t officially launched via the commencement of marketing and campus activations yet.”
The below sample images are actual screenshots (Not Included in my post)
mr. manure and the blind marco-pu will love this information brief. rubbish this post? U all need to take lessons from smarmi and her broken crystal balls....................................:) :) :)
Eye got MOKO/MKB! U got MOKO/MKB? U B Glad or U B SAD! I B GLAD!
