Another Day, Another Nail in the CLYW Coffin:
( BW)(CA-LONGBOARD) LongBoard Blazing Path on IMS and Multimedia
Roaming; Company Delivering IMS Solutions and Partnerships to Enable
IMS Service Mobility
Business Editors/High-Tech Writers
SANTA CLARA, Calif.--(BUSINESS WIRE)--June 26, 2006--LongBoard,
Inc., a leading provider of IP Multimedia Subsystem (IMS)-compliant
software that powers the next generation of personalized multimedia
services, is moving forward aggressively to enable carriers to deliver
seamless IMS multimedia services across fixed and mobile networks.
LongBoard, which currently offers the industry's leading
IMS-compliant solution for the seamless handover of voice calls across
mobile and fixed networks, is adding new capabilities that enable
seamless multimedia services. This includes unique new capabilities
that provide carriers and mobile users with multimedia session
continuity across multiple networks and devices with quality of
service assurance.
IMS is an emerging reference architecture that enhances carriers'
ability to quickly launch new, personalized multimedia services across
a variety of access technologies. More than three dozen major
carriers, including all major carriers in U.S. and Europe, have
announced plans to deploy IMS services and are conducting technical
trials of IMS products.
"We believe in the vision of IMS. We therefore have ensured that
from day one that our software products are 100% compatible with
emerging IMS specifications," said Hari Haran, CEO and President of
LongBoard, Inc. "Our IMS-compliant software enables carriers to
maximize the potential of IMS by offering subscribers
revenue-generating converged services," he stated.
Interoperability with Leading IMS Vendors
LongBoard is working closely with leading Tier 1 networking
equipment manufacturers to ensure interoperability between their IMS
products and LongBoard's. This includes ensuring that the LongBoard
Multimedia Application Platform (LMAP), the company's converged
services platform, which includes the Call Continuity Control Function
(CCCF), communicates with the Call Session Control Function (CSCF) in
these vendors' IMS products via the standard IMS Service Creation
(ISC) interface. In addition, LongBoard is ensuring that its software
interoperates with the Home Subscriber Subsystem (HSS), the main
centralized database that holds all the end user information, via the
SH interface.
VCC-Compliant Mobile Call Handover
LongBoard's commitment to IMS starts with OnePhone, an
IMS-compliant solution for seamless handoff of voice calls between
cellular networks and 802.11 (WiFi) networks. OnePhone complies fully
with the Third Generation Partnership Project's (3GPP) emerging Voice
Call Continuity (VCC) specification (3GPP TS 23.806). LongBoard is
working with key partners such as Stratus Technologies, HelloSoft, and
Ecrio to deliver a comprehensive client/server solution for seamless
mobility.
Seamless Mobility for Multimedia
LongBoard is bringing to market new IMS software that enables
continuous multimedia sessions across heterogeneous networks and
devices. This software ensures that mobile users' multimedia sessions
won't be compromised or the session dropped as mobile users move
across different access networks. This is key to ensuring quality user
experiences and boosting Average Revenue Per User (ARPU), the main
driver for carriers' moving to the IMS architecture.
About LongBoard, Inc.
LongBoard Inc. is a leading provider of IP Multimedia Subsystem
(IMS)-compliant software that powers the next generation of
personalized multimedia services. Deployed in carrier networks since
2001, LongBoard's software enables converged services that meet and
exceed carrier and user expectations for quality and reliability.
LongBoard is headquartered in Santa Clara, CA and has sales offices in
the U.K., The Netherlands, and Japan. For more information, visit
www.longboard.com.
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CONTACT: LongBoard, Inc.
Rob Fuggetta, 650-369-2002
rfuggetta@longboard.com
AI
